Howard Schultz made an audacious move in 2008 by returning to Starbucks as CEO, with the aim of improving its financial stability and reinforcing its fundamental principles. This unique expedition is recounted in the book “Onward” which shows how a company like Starbucks managed to make profits even during such a difficult time.
While discussing the way that one particular company succeeded in changing itself after going through hard times, this work provides a detailed analysis of recession’s impact on every type of business. Additionally, Schultz’s guide points out that it is not enough to win; it has to be done in the right manner.
“Onward” uses transparent storytelling to depict the development both of a brand and its leader who always had much vision about where his firm would go. The story of Schultz seems all about hope because he convinces us that even amid tough times success could be greater than before.
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